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IBM Software Executive Briefing Center by Iosa Ghini Associati

Is this a starship or an office building? Futuristic space vibes abound here.

“One of the most challenging components of any corporate workplace is to transmit and unfold the brand into an interior space. How do you create something contemporary from a brand that has been established decades ago (1967) and still resonate with its original values but at the same time inform the current vision and goals? Welcome to the IBM Software Executive Briefing Center in Rome, designed by Iosa Ghini Associati.  Take a look at a transformed interior environment that still speaks to Paul Rand’s graphic and visual value of this iconic global brand.  A true testament to the thinking forward mentality that IBM lives by.”

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Notes

  1. purpledazzlin reblogged this from reistorm
  2. reistorm reblogged this from brokenshrines
  3. psychmeout reblogged this from metaconscious
  4. mydeadpony said: “A true testament to the thinking forward mentality that IBM lives by.” …Like when they helped the Nazis with punchcard machines ?
  5. brokenshrines reblogged this from metaconscious
  6. kardias reblogged this from metaconscious and added:
    o_____o *g-grabbyhands*
  7. metaconscious posted this